The Hundreds is huge. Over the past seven years, the Los Angeles streetwear label has gone from T-shirts to cut-and-sew to stores and footwear. Bobby and Ben Hundreds have locked down L.A. and San Francisco, and the two just opened their newest store in our little city of NYC. The Hundreds New York was designed in conjunction with the architectural firm Johnston Marklee, and the shop is a testament to The Hundreds’ unique ability to create distinctive retail environments that tell stories. The store (located at 96 Grand Street) is housed in a historic New York building that gives the modern interior design elements a dash of character and antique charm. We caught up with Bobby Hundreds to discuss the concept behind the store, his surprising love of poetry, and the paramount importance of making the right first impression with New Yorkers.