WHERE: 109 South 6th Street, 2nd Floor
Brooklyn, NY 11211
Mention the words “toy store” to any little kid, and you’ll always get the same reaction: eyes glowing with unbridled glee, followed by hours of incessant nagging before you finally agree to drive them to the closest Toys R Us. That’s more or less how you’ll feel after visiting Hickoree’s Floor Two, a new Brooklyn outpost crammed with a carefully curated assortment of goods designed to overwhelm even the manliest of men.
Founded by brothers Emil and Sandy Corsillo—the duo behind GQ-approved selvedge accessory label The Hill-Side—the recently opened shop is the physical incarnation of their popular online store, Hickoree’s Hard Goods. It’s stocked with the same distinctive mix of robust workwear and covetable curiosities as its digital counterpart: the racks are lined with handsome canvas chore jackets, heavy knit cardigans and the perfect corduroy trousers, while a mish-mash of wiffle balls, wooden sling-shots, leather goods, stationery, and regional American-made candies populate the countertops. And, of course, the full collection of The Hill-Side’s signature ties, pocket squares, and scarves are on hand.
There’s a palpable character to all of the goods in the shop—they’re unusual and fresh yet also somewhat nostalgic, without ever feeling kitschy. Some purveyors of the American Heritage game take themselves too seriously, but the Corsillos have a refreshing wit and easygoing nature that comes across in their wares. There aren’t many contemporary menswear stores that would think to peddle Wolverine work boots and silly putty side-by-side, but at Hickoree’s it all makes sense. “We once discussed how the ultimate criteria for a Hickoree’s product is if it makes you smile,” Emil says. “That sounds so saccharine, but it’s true.”
Located just one floor below the Corsillos’s office space in an industrial South Williamsburg building, the shop is sparsely but charmingly decorated—a few fixtures are still on the way, and the brothers hope that Floor Two will eventually develop a vibe and atmosphere all its own. For now, it feels sort of like an extremely well-stocked tree fort, but with far more hospitable hosts than your 8-year-old nephew.
“It’s important we keep things lighthearted, unpretentious, and inclusive,” Sandy says. “We never want people to feel like our store is ‘too cool.’ When you walk in, we want you to feel free to talk and ask questions and hang out.”
Rugged clothes, artful oddities, and good conversation—what more could a guy ask for? Thankfully, unlike a kid begging for a trip to the toy store, you can take yourself to Hickoree’s as often as you like.